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Microeconomics—when seeking to understand market forces for the benefit of others—is an honorable area of study for a committed Christian. In making market decisions based on supply, demand, profit maximization, and market structures, a Christian businessperson uses Gospel values as a guide toward moral choices. Doing so requires a thorough grounding in God's Word as well as an understanding of modern applications and theory. An understanding of microeconomics can contribute to an organization and society when God's Word is the guide.