Scriptural Foundations for Marketing
By Bruce Wrenn, Harwood Hoover, Jr. and Jacquelyn Warwick
Edited by Michael E. Cafferky and Bruce Wrenn
Marketing—seeking to meet the needs of others—is an honorable endeavor for a committed Christian. In fostering mutually beneficial exchange relationships with customers, a Christian marketer should be transparent in both motives and methods, making decisions with concern for the welfare of the firm, its stakeholders, and society. Doing so requires a thorough grounding in God's Word as well as an understanding of modern tools and theory. Marketing can contribute to an organization and society when God's Word guides the practice.
About the Series
The Scriptural Foundations for Business series comprises materials for the core business courses in most university-level schools or departments of business, commerce, or economics. As such, it provides a spiritual perspective that is needed to prepare a person of faith for a career in the world of business, whether in for-profit or not-for-profit enterprises. Each booklet is written to provide an understanding of how the discipline covered in the course can be comprehended—and eventually practiced—within the context of biblical truth. The authors represent a broad spectrum of nationalities, ethnicities, cultures, and educational training, but have in common a dedication to the integration of faith and learning in their courses and their lives. This series provides inspiration and education for living “a life worthy of the calling” (Ephesians 4:1) as God’s man or woman in the marketplace.
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Title: Scriptural Foundations for Marketing
Authors: Bruce Wrenn, Harwood Hoover, Jr. and Jacquelyn Warwick
Editors: Michael E. Cafferky and Bruce Wrenn
ISBN-13: 978-1-883925-80-2
Year: 2013
Pages: 24
Authors: Bruce Wrenn, Harwood Hoover, Jr. and Jacquelyn Warwick
Editors: Michael E. Cafferky and Bruce Wrenn
ISBN-13: 978-1-883925-80-2
Year: 2013
Pages: 24
